Plant-Based Grooming Solutions Gain Momentum in Dog Care Industry
The global dog
grooming products market is witnessing robust expansion, fueled by rising
pet ownership and increasing expenditure on pet care. Valued at US$ 1.8 Bn in
2023, the market is projected to grow at a CAGR of 7.2% from 2024 to 2034,
reaching approximately US$ 3.9 Bn by the end of the forecast period. As dogs
are increasingly regarded as family members, pet owners are prioritizing
hygiene, comfort, and overall wellbeing, thereby driving consistent demand for
grooming products worldwide.
Rising Pet Ownership and Spending Driving Demand
A key factor supporting market growth is the steady increase
in dog ownership, particularly in developed economies. According to the American
Pet Products Association (APPA), 66% of U.S. households owned a pet in 2023–2024,
with dogs representing the largest share. The association also reported that
total U.S. pet industry expenditure reached US$ 147 billion in 2023,
highlighting the growing willingness of consumers to invest in pet-related
products and services.
Pet owners today are more informed about the importance of
regular grooming in preventing skin infections, parasites, matting, and dental
issues. Grooming products not only enhance appearance but also improve overall
health. As awareness about pet hygiene grows, demand for specialized shampoos,
conditioners, brushes, nail grinders, clippers, and dental care products
continues to rise.
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Surge in Preference for Plant-Based and Safe Formulations
One of the most prominent trends shaping the market is the
increasing preference for plant-based and chemical-free grooming products.
Consumers are becoming cautious about harsh ingredients that may cause
irritation or allergic reactions in pets. As a result, companies are
introducing natural and organic shampoos formulated to maintain the pH balance
of canine skin.
Product innovation remains a key competitive strategy. In
2023, The Rolf C. Hagen Group expanded its distribution capabilities in the
U.S. to strengthen supply chain efficiency. Similarly, brands are launching
gentle, plant-based grooming solutions to cater to evolving consumer
preferences for sustainable and safe products.
Shampoos and Conditioners Lead Product Segment
Among product categories, shampoos and conditioners held the
largest market share in 2023. These products are specifically formulated to
moisturize and nourish dogs’ skin and coat while maintaining natural oil
balance. Unlike human shampoos, dog shampoos are designed to suit the different
pH levels of canine skin, reducing dryness, itching, and irritation.
Rising awareness regarding the risks associated with using
inappropriate grooming products is further accelerating adoption. Additionally,
the increasing availability of specialized products for puppies, adult dogs,
and senior dogs is contributing to segment expansion.
Asia Pacific Dominates Regional Landscape
Regionally, Asia Pacific accounted for the largest market
share in 2023. Growing urbanization, rising disposable incomes, and increased
awareness about pet health are key factors driving demand in countries such as
China, India, and Japan. The expanding dog population and the growing influence
of Western pet care trends are also boosting the regional market.
Meanwhile, North America and Europe continue to witness
stable growth, supported by high pet humanization trends and advanced retail
distribution networks, including online platforms and specialty stores.
Competitive Landscape and Future Outlook
Leading players such as Central Garden & Pet Company, Spectrum
Brands, Inc., and Wahl Clipper Corporation are focusing on product launches,
partnerships, and geographic expansion to strengthen market presence.
Looking ahead, the dog grooming products market is expected
to maintain strong momentum through 2034. Continued innovation, rising pet
adoption, and growing awareness of preventive healthcare for pets will remain
central to long-term market growth.

