Next-Gen Breast Pumps Redefine Infant Feeding Routines

 

The global breast pumps market is undergoing steady growth as evolving social dynamics, technological innovations, and supportive health policies converge to reshape how new mothers approach infant care. Valued at US$ 3.2 billion in 2024, the market is projected to grow at a CAGR of 8.9% from 2025 to 2035, reaching over US$ 8.0 billion by the end of the forecast period.

This rising trajectory reflects a global shift toward working motherhood, increasing consumer awareness about breastfeeding benefits, and the availability of advanced, user-friendly pumping devices.

 

Bridging Breastfeeding and Modern Lifestyles

A key trend fueling the global breast pumps market is the increasing participation of women in the workforce. As more women return to work soon after childbirth—especially in urban settings—they seek efficient, hygienic, and discreet breastfeeding solutions. Breast pumps have become essential tools for enabling continued breastfeeding while meeting professional commitments.

This shift has accelerated the demand for wearable, battery-powered, and smart electric pumps that offer adjustable suction, memory settings, and app connectivity. Devices are now designed for convenience, hygiene, and quiet operation, with closed-system pumps gaining preference for their safety features and ease of cleaning.

 

Market Evolution and Technological Advancements

Over the past decade, the breast pumps market has seen a technological revolution. Once dominated by manual pumps, the market now favors electric, hands-free, and app-integrated solutions.

Key innovations include:

• Wearable pumps that fit discreetly in a bra, enabling multitasking for mothers.
• Closed-system designs that prevent milk contamination and simplify cleaning.
• Smart features like Bluetooth syncing, milk volume tracking, and personalized settings.

For instance, in January 2025, Willow Innovations, Inc. strengthened its presence with new accessories supporting pumping and milk storage. Known for its closed-system wearable pumps, Willow continues to lead the way in FemTech, helping mothers integrate breastfeeding into their lifestyle with greater ease and flexibility.

 

Growth Drivers: Policies, Awareness & Workplace Trends

1. Government and Health Initiatives

Public health programs globally are actively promoting breastfeeding. For example, the Baby Friendly Hospital Initiative (BFHI), led by UNICEF and the WHO, encourages healthcare systems to support mothers in initiating and continuing breastfeeding.

In South Africa, a revitalization workshop in June 2022 addressed the declining breastfeeding rates by identifying systemic gaps and proposing the introduction of breastfeeding outcomes as district-level KPIs. Such measures highlight the need for reliable breast pumping equipment, especially for mothers returning to work away from home.

2. Rising Workforce Participation of Women

The global rise in female labor force participation is a key growth driver. According to the Indian Ministry of Statistics, the female labor force participation rate (LFPR) for women aged 15 and above increased from 37.0% in 2022–2023 to 41.7% in 2023–2024.

Increased workforce participation necessitates tools that enable maternal and professional balance—making breast pumps indispensable postpartum care products. As women across North America, Europe, and Asia-Pacific balance their dual roles, demand for portable, efficient pumps continues to grow.

 

Product Insights: Shift Toward Closed-System and Smart Devices

Open System Pumps

Despite technological advancements, open system pumps continue to lead in overall market share due to affordability and availability, particularly in price-sensitive regions like Asia, Latin America, and parts of Africa. These models are widely distributed through retail and online platforms and cater primarily to mothers who pump occasionally.

However, awareness is gradually shifting consumers toward closed-system models that offer improved hygiene and safety.

Electric Pumps on the Rise

Electric breast pumps, especially double electric and wearable models, dominate the product landscape. They offer convenience, speed, and consistency, making them ideal for frequent pumpers, especially those expressing milk several times a day.

 

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Regional Outlook: North America at the Helm

North America remains the largest market for breast pumps, driven by:

• High healthcare awareness
• Advanced infrastructure
• Widespread insurance coverage under the Affordable Care Act (ACA), which mandates insurers to provide breastfeeding equipment and support at no cost to mothers

U.S. consumers prioritize convenience, cleanliness, and innovation, creating a strong market for app-enabled, high-performance pumps.

 

Key Players and Strategic Initiatives

The breast pumps market features both established players and rising disruptors. Major companies include:

• Medela AG
• Willow Innovations, Inc.
• Chiaro Technology Ltd. (Elvie)
• Lansinoh Laboratories, Inc. (Pigeon Corporation)
• Momcozy
• Ameda
• Hygeia Health
• Koninklijke Philips N.V.

These companies are focusing on strategic product launches, partnerships with healthcare providers, and R&D investment to strengthen their market positions.

Notable Developments:

• Medela launched the Swing Maxi Hands-Free Pump, Ultra-Breathable Disposable Nursing Pads, and Easy Pour Storage Bags in August 2024.
• Momcozy, in June 2024, unveiled the Mobile Flow™ Hands-Free Pump featuring a third-generation motor and patented flange design for superior performance.

 

Future Opportunities and Market Trends

Looking ahead to 2035, several trends are expected to shape the market:

• Increased adoption of wearable tech and AI-powered breast pumps
• Expansion of breastfeeding education and support programs in developing regions
• Greater integration of apps and cloud services for breastfeeding data tracking
• Rise in demand for sustainable, eco-friendly breast pumping products

Additionally, the growing acceptance of milk banks, NICU requirements, and awareness of donor milk feeding are fueling demand for hospital-grade pumps.

 

Conclusion

The breast pumps market is evolving into a technology-enabled, consumer-centered ecosystem. As societal norms shift, and women seek to maintain both career aspirations and motherhood responsibilities, breast pumps are becoming more than just functional tools—they are enablers of modern parenting.

With continued innovation, supportive health policies, and rising female workforce participation, the market is well-positioned to more than double in value by 2035, supporting a global movement toward healthier infants and empowered mothers.