Power Tools for the Outdoors: A USD 42.8 Bn Opportunity

 

The global outdoor power equipment market, valued at US$ 30.5 Bn in 2023, is poised to witness a steady growth trajectory over the next decade. According to recent analysis, the market is projected to expand at a CAGR of 3.1% from 2024 to 2034, reaching US$ 42.8 Bn by the end of 2034. A surge in landscaping services, increased consumer focus on property aesthetics, and a robust shift toward battery-powered, eco-friendly tools are key contributors to this anticipated growth.

 

Growing Popularity of Landscaping and Green Spaces

One of the strongest drivers of the outdoor power equipment market is the increased adoption of landscaping services. Both residential homeowners and commercial property managers are investing in lawn maintenance, hardscaping, and gardening services to enhance property value and curb appeal.

In developed economies like the U.S. and Canada, landscaping has evolved from a seasonal activity into a year-round business supported by a range of sophisticated tools such as lawn mowers, trimmers, blowers, chainsaws, and stump grinders. According to the National Gardening Survey 2023, around 80% of U.S. households engaged in lawn or gardening activities in 2022, with spending averaging US$ 616 per household—up from the previous year.

This demand is not limited to households. Outdoor power equipment is widely used in sports field maintenance, golf courses, nurseries, parks, and municipal green areas. North America, for example, houses 51% of the world’s golf courses, with the U.S. alone accounting for 43%, underlining the extensive need for efficient and specialized landscaping tools.

 

Market Push Toward Sustainability

Traditional gas-powered outdoor equipment, while powerful, has drawn criticism due to its high emissions and noise levels. In response, both manufacturers and consumers are gravitating toward battery-powered alternatives that are quieter, cleaner, and more energy-efficient.

This transition to sustainable landscaping solutions is a key trend shaping the market's future. Battery-operated equipment, such as robotic mowers, electric hedge trimmers, and cordless leaf blowers, are gaining popularity due to their ease of use and environmental benefits.

In July 2023, for instance, Kress Commercial introduced a 60V battery-powered lineup designed to replace gas-powered landscaping equipment. Similarly, Husqvarna launched the Aspire range in early 2023, compatible with the Power for All battery system, featuring robotic and walk-behind mowers, trimmers, and blowers—all designed to meet rising demand for eco-friendly products.

 

Innovation and Automation Take Center Stage

Leading companies are developing autonomous and robotic equipment that significantly enhance operational efficiency. These smart machines utilize sensors and GPS-based navigation to mow lawns, trim hedges, or clear snow with minimal human intervention.

The integration of AI and IoT is also reshaping product performance, allowing users to monitor usage data, schedule tasks, and receive maintenance alerts through connected apps. As a result, automated solutions are becoming increasingly attractive for both residential users and commercial landscapers.

Key manufacturers are also leveraging material science to make tools lighter, more durable, and ergonomically optimized, reducing user fatigue and improving safety.

 

Regional Landscape: North America Leads, Asia Pacific Rising

North America continues to be the dominant market for outdoor power equipment, owing to a strong landscaping culture, high consumer spending, and technological advancements. The region’s mature residential sector, coupled with significant investments in golf courses and public infrastructure, sustains demand for a broad range of outdoor tools.

The U.S. market, in particular, benefits from the presence of industry leaders like Deere & Company, Stanley Black & Decker, and Cub Cadet, who are actively introducing electric and robotic innovations. Regulatory policies promoting low-emission products further enhance market growth in this region.

Meanwhile, Asia Pacific is emerging as a key growth region, driven by urbanization, rising disposable incomes, and an expanding real estate sector in countries such as India, China, and Japan. The growing popularity of gardening as a lifestyle activity and the proliferation of residential projects are expected to boost product adoption in this region.

 

Competitive Landscape: Innovation and Strategic Partnerships

The global outdoor power equipment industry is highly competitive, with major players focusing on R&D, product diversification, and strategic collaborations. Top companies profiled in the market report include:

• Deere & Company
• Husqvarna Group
• Stanley Black & Decker, Inc.
• Makita
• Bosch Limited
• The Toro Company
• Honda
• Techtronic Industries Co. Ltd.
• Cub Cadet
• YAMABIKO CORPORATION

These manufacturers are not only expanding their electric and battery-powered product lines but also entering into agreements with tech firms and distributors to enhance their market reach and service capabilities.

In October 2023, Stanley Black & Decker showcased its range of electric and gas-powered products under the Cub Cadet, DEWALT, and Hustler Turf brands at the Equip Expo 2023, reinforcing its commitment to professional-grade landscaping solutions.

 

Market Segmentation

By Product Type:

• Lawn Mowers: Walk-behind, ZTR, Riding, Robotic
• Trimmers: Hedge, Brush Cutters, Edge Trimmers
• Blowers: Snow and Leaf
• Chainsaws
• Pressure Washers
• Tillers & Cultivators
• Others

By Power Source:

• Electric: Corded and Battery-powered
• Gasoline

By End-use Industry:

• Residential
• Commercial
• Industrial

 

Market Outlook and Opportunities

Looking ahead, the outdoor power equipment market offers significant opportunities in smart automation, battery technology, and sustainable innovation. The growing trend toward environmentally responsible landscaping and the emergence of AI-driven equipment will likely dictate future product development.

Companies that invest in product flexibility, noise reduction, and zero-emission technologies will be better positioned to capture evolving consumer preferences. In parallel, rising awareness about climate change and environmental pollution is expected to drive more aggressive policies promoting electric alternatives, especially in Europe and North America.