Rising Demand for On-Demand and Personalized Printing Boosts Market

 

The global digital printing market is poised for steady expansion over the next decade, supported by rapid technological advancements and strong growth in the textile and packaging sectors. Valued at US$ 27.9 Bn in 2023, the market is projected to grow at a CAGR of 6.1% from 2024 to 2034, reaching approximately US$ 54.4 Bn by the end of the forecast period.

Digital printing enables direct printing of digital images onto various substrates such as paper, fabric, plastic films, glass, and ceramics without the need for printing plates. Unlike traditional offset printing, digital printing reduces setup time, lowers per-unit cost for short runs, and minimizes waste generation. With the ability to print up to 4,800 sheets per hour once production begins, digital printing offers speed, flexibility, and operational efficiency.

Technological Advancements Driving Market Growth

Continuous technological innovation remains a key growth driver for the industry. Companies are integrating automation, high-speed inkjet systems, UV-LED technology, and improved color management solutions to enhance production efficiency and output quality.

In May 2022, Hewlett Packard Enterprise introduced the HP Indigo 15K and 100K Digital Press platforms, designed to reduce turnaround times and optimize short-run production. Similarly, WestRock Company strengthened its digital capabilities by acquiring advanced inkjet digital press technology to complement its existing printing operations.

UV LED printers are increasingly used in rigid plastic packaging to incorporate QR codes, barcodes, and variable data printing. In September 2023, Fiery, LLC partnered with Esko to invest in research and development of advanced digital print technologies. Such collaborations highlight the industry’s focus on innovation and automation.

Inkjet printing continues to dominate the market due to superior tonal variation and exceptional color blending capabilities. Advancements in single-pass inkjet presses with robust sheet feeders are enabling higher throughput compared to traditional flatbed systems.

 

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Textile and Packaging Sectors Expanding Opportunities

The textile and packaging industries are playing a pivotal role in expanding the digital printing market. Digital textile printing allows direct printing of designs onto fabrics, reducing downtime and enabling quick customization. The global textile and clothing industry, valued at trillions of dollars, is increasingly shifting toward digital solutions to meet evolving fashion trends and consumer demand for personalization.

In packaging, digital printing supports flexible branding, customized labeling, and short-run production. Corrugated packaging, rigid plastics, metal packaging, and flexible films are increasingly utilizing digital print technologies for enhanced design capabilities and efficient production workflows. The rise of e-commerce and personalized branding strategies is further accelerating demand.

For instance, in January 2022, Smurfit Kappa Group invested significantly in expanding high-end printing capacity to support sustainable e-commerce packaging solutions.

Regional Outlook

Asia Pacific held the largest market share in 2023 and is expected to maintain its dominance during the forecast period. China, in particular, is advancing toward end-to-end digitalized value chains in printing. Companies in the region are investing heavily in digital presses to enable rapid production and delivery.

For example, Kyocera Corporation expanded its digital printing footprint by acquiring NIKKA S.A.S. to strengthen its inkjet print engine capabilities.

Market Outlook

Overall, the digital printing market is set to experience sustained growth through 2034. Ongoing technological innovation, increasing adoption across textile and packaging industries, and growing demand for personalized, on-demand printing solutions will continue to drive market expansion globally.